Social media decision
Postwing
A technical user can build a limited self-hosted scheduler (core posting and scheduling) using existing open-source projects, but reproducing PostWing's full polish, broad platform compatibility, and reliability at scale is non-trivial.
Visit website↗$9.99/mo
$120/yr
Read off the official pricing page.
$100one-off102 h to build
$60/mo6 h/mo upkeep
On cash alone, building overtakes the subscription at 7 seats.
Open-source builds that already do this
Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need - the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship. All Postwing alternatives, with the arithmetic →
What a replacement has to do
- Author a post once, choose target platforms, customize per platform, schedule publish times, and run background workers to post media/text to each platform's API.
What it still won’t have
- Platform-specific edge-case handling and deep compatibility with every API nuance
- Enterprise polish: polished UX, polished mobile apps, and customer support
- Scale-tested delivery and reliability for high-volume bulk-video scheduling
- Ongoing platform integration maintenance and coverage for newly released platform features
What remains hard
- Integration maintenance
Connect your accounts, write once, and schedule to every platform.
- Brand trust
Official sign-in for every platform. We never ask for your passwords.
First-year cost
Keep paying
Paying is—cheaper in year one.
On cash alone, building overtakes the subscription at 7 seats.
Money you would actually spend
Time you would spend
—
What you would spend
What we assumed
The verdict above measures whether you could build it. This one is only about money.
Runnable build prompt
Build a minimal self-hosted social-media scheduler using Node.js (Express), React, Postgres, and Redis for background jobs; store media on S3 and serve via a CDN. Core features in scope: 1) OAuth sign-in flows for Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X, and YouTube; 2) unified post editor with per-platform overrides (caption, media selection, post type); 3) persistent scheduler and a visual calendar UI to view/edit/reschedule posts; 4) background publisher workers to call platform publish APIs with retry/visibility of publish status; 5) bulk video upload and auto-spreading across schedule. Out of scope: mobile apps, advanced per-platform optimization rules, analytics dashboards, multi-tenant billing. Include secure token storage, error handling, end-to-end tests for publish flows, and CI to run unit and integration tests.
How we checked
How the score was reached
- Partly verdict base52
- An open-source build was found+5
- 3 cited sources+3
- Price verified on pricing page+3
- 3/3 assessment runs agreed+4
- Evidence score67
The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time - so the same evidence always produces the same number.
How scoring works →Cited sources · 3
Every page the run actually retrieved.
- official productPostWing homepage / pricing
- open sourcegitroomhq/postiz-app
- open sourcebrightbeanxyz/brightbean-studio
Integrity checks
What held up, and what did not.
