Social media decision
Ocoya
A technically capable developer can build a useful subset (AI captioning + scheduling + basic publishing) in a week and run it cheaply; reproducing Ocoya's full product (proprietary dataset-driven predictions, many integrations, enterprise polish, and scale claims) is much larger and better left to the vendor.
Visit website↗$15/mo
$180/yr
Read off the official pricing page.
$50one-off30 h to build
$50/mo6 h/mo upkeep
On cash alone, building overtakes the subscription at 4 seats.
Open-source builds that already do this
Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need - the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship. All Ocoya alternatives, with the arithmetic →
What a replacement has to do
- Generate social post copy with an LLM, attach/upload media, schedule posts to connected social accounts, and persist assets & schedules.
What it still won’t have
- AI agent templates and built-in automations/workflows
- Large set of integrations and design plugin ecosystem (Canva, Unsplash, Giphy)
- Proprietary analytics trained on Ocoya's dataset and best-times predictions
- High-throughput scheduler claimed at product scale (eg. 'a thousand posts per minute')
- Multi-workspace enterprise controls, approvals, and client-facing collaboration polish
What remains hard
- Proprietary data
Trained on over 20M data-points
First-year cost
Keep paying
Paying is—cheaper in year one.
On cash alone, building overtakes the subscription at 4 seats.
Money you would actually spend
Time you would spend
—
What you would spend
What we assumed
The verdict above measures whether you could build it. This one is only about money.
Runnable build prompt
Build a minimal AI-driven social post scheduler using Next.js (React) frontend, Postgres, Redis, and a Python (FastAPI) backend. Implement: user auth (email), workspace and single-user support, media upload to S3-compatible storage, LLM caption-generation endpoint (pluggable, default OpenAI), per-request credit accounting, OAuth connectors for at least Twitter/X and Facebook/Meta to publish posts, a job scheduler (Redis + RQ/Celery) to execute scheduled publishes, and a calendar view to create/edit/schedule posts. Exclude: multi-tenant enterprise roles, advanced analytics, many third-party design integrations, and AI agent/workflow builder. Provide error handling for failed publishes, webhook retry logic, unit and integration tests for API endpoints and scheduler jobs, and Docker-compose for local dev plus deployment instructions for a single VPS or managed cloud (Postgres, Redis, object storage).
How we checked
How the score was reached
- Partly verdict base52
- An open-source build was found+5
- 5 cited sources+3
- Price verified on pricing page+3
- Hard moats found in the evidence-3
- Evidence score60
The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time - so the same evidence always produces the same number.
How scoring works →Cited sources · 5
Every page the run actually retrieved.
- official productOcoya homepage (product features)
- official pricingOcoya pricing
- official productOcoya publish feature page
- open sourcebrightbeanxyz/brightbean-studio
- open sourcegitroomhq/postiz-app
Integrity checks
What held up, and what did not.
