CRM and sales decision

Zoho CRM

A competent developer can build a useful CRM subset (contacts, pipeline, email) and self-host it, but replicating Zoho's scale, integrations, polished feature set, and global infrastructure is impractical for DIY.

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Subscription$20/month
Initial build80 hours
Monthly upkeep15 hours + $0
Evidence3/3 runs agree

Open-source builds that already do this

Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need — the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship.

What a replacement has to do

  • Manage contacts, track deals through a pipeline, log activities/interactions, and send basic templated emails.

What it still won’t have

  • Global data-center footprint and the vendor-managed infrastructure
  • Hundreds of integrated first- and third-party apps from Zoho's suite
  • Enterprise SLA, professional support, and bundled compliance posture
  • Mature, polished product features (reports, analytics, advanced automations, Zia agents)

What remains hard

  • Infrastructure at scaleSo much so that we prefer to own the entire technology stack, including running our data centers globally.
Read the build prompt

First-year cost

Keep paying

Paying ischeaper in year one.

On cash alone, building overtakes the subscription at 1 seat.

Paid seatsseats

Money you would actually spend

Keep paying

Subscription price × seats × 12

Build it

AI build APIs + hosting

Time you would spend

What you would spend

What we assumed

The verdict above measures whether you could build it. This one is only about money.

Runnable build prompt

Not run yet
Build a minimal self-hosted CRM using Node.js (Express), Postgres, Redis (for background jobs), and React. Include: REST API for contacts/accounts/deals/activities; Postgres schema and migrations; React app with contact list, contact detail, deal pipeline board, activity timeline; auth (email+password, admin role); SMTP/IMAP integration for sending/receiving templated emails; background worker for reminders/automations; CSV import/export; Docker Compose files for local deployment and a simple production-ready Dockerfile and systemd unit. Out of scope: multi-tenant billing, advanced analytics, AI agents, and global multi-region deployment. Require input validation, error handling, tests for API endpoints, and README with deployment steps.
How we checked4 sources · 3/3 runs agreed · evidence score 61

How the score was reached

  • Partly verdict base52
  • An open-source build was found+5
  • 4 cited sources+3
  • 3/3 assessment runs agreed+4
  • Hard moats found in the evidence-3
  • Evidence score61

The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time — so the same evidence always produces the same number.

How scoring works →

Cited sources · 4

Every page the run actually retrieved.

Integrity checks

What held up, and what did not.

! Price not confirmed on the page — this pricing page renders its price in the browser✓ 3 independent runs, one answer✓ Citations limited to fetched pages! 1 moat quoted from the page