CRM and sales decision

Zoho CRM

A competent developer can build a useful CRM subset (contacts, pipeline, email) and self-host it, but replicating Zoho's scale, integrations, polished feature set, and global infrastructure is impractical for DIY.

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You pay

$20/mo

$240/yr

Not verified against a pricing page.

You’d pay instead

$100one-off80 h to build

$0/mo15 h/mo upkeep

On cash alone, building overtakes the subscription at 1 seat.

Open-source builds that already do this

Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need - the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship. All Zoho CRM alternatives, with the arithmetic →

What a replacement has to do

  • Manage contacts, track deals through a pipeline, log activities/interactions, and send basic templated emails.

What it still won’t have

  • Global data-center footprint and the vendor-managed infrastructure
  • Hundreds of integrated first- and third-party apps from Zoho's suite
  • Enterprise SLA, professional support, and bundled compliance posture
  • Mature, polished product features (reports, analytics, advanced automations, Zia agents)

What remains hard

  • Infrastructure at scaleSo much so that we prefer to own the entire technology stack, including running our data centers globally.
Read the build prompt

First-year cost

Keep paying

Paying is—cheaper in year one.

On cash alone, building overtakes the subscription at 1 seat.

Paid seatsseats

Money you would actually spend

Keep paying
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Subscription price × seats × 12

Build it
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AI build —APIs + hosting —

Time you would spend

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—

What you would spend

What we assumed

The verdict above measures whether you could build it. This one is only about money.

Runnable build prompt

Not run yet
Build a minimal self-hosted CRM using Node.js (Express), Postgres, Redis (for background jobs), and React. Include: REST API for contacts/accounts/deals/activities; Postgres schema and migrations; React app with contact list, contact detail, deal pipeline board, activity timeline; auth (email+password, admin role); SMTP/IMAP integration for sending/receiving templated emails; background worker for reminders/automations; CSV import/export; Docker Compose files for local deployment and a simple production-ready Dockerfile and systemd unit. Out of scope: multi-tenant billing, advanced analytics, AI agents, and global multi-region deployment. Require input validation, error handling, tests for API endpoints, and README with deployment steps.
How we checked4 sources · 3/3 runs agreed · evidence score 61

How the score was reached

  • Partly verdict base52
  • An open-source build was found+5
  • 4 cited sources+3
  • 3/3 assessment runs agreed+4
  • Hard moats found in the evidence-3
  • Evidence score61

The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time - so the same evidence always produces the same number.

How scoring works →

Cited sources · 4

Every page the run actually retrieved.

Integrity checks

What held up, and what did not.

! Price not confirmed on the page - this pricing page renders its price in the browser✓ 3 independent runs, one answer✓ Citations limited to fetched pages! 1 moat quoted from the page