Forms and surveys decision
Reform
A technically competent engineer can build and maintain a useful subset of Reform (forms, embeds, webhooks, storage, and basic analytics) within a week and modest monthly hosting + API costs; the vendor's durable advantage is mainly brand/CRO expertise, not proprietary infrastructure that prevents replacement.
Visit website↗$15/mo
$180/yr
Read off the official pricing page.
$50one-off30 h to build
$60/mo6 h/mo upkeep
On cash alone, building overtakes the subscription at 5 seats.
Open-source builds that already do this
Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need - the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship. All Reform alternatives, with the arithmetic →
What a replacement has to do
- Design a form schema and templates, embed the form on a site (JS snippet or iframe), collect and store responses, forward submissions via webhooks/integrations, and view simple analytics and partial (abandoned) responses.
What it still won’t have
- Conversion optimization playbook and CRO expertise (packaged)
- Fully managed A/B testing and real-time analytics at scale
- Polished integrations and onboarding/support
- Brand trust and customer testimonials
- Advanced spam/lead-enrichment features unless you buy third-party services
What remains hard
- Brand trust
Reform is not just another form builder — it's a conversion rate optimization tool by the team at FunnelEnvy, who have been optimizing funnels for high growth companies for over a decade.
- Brand trust
Trusted by thousands of marketers
First-year cost
Keep paying
Paying is—cheaper in year one.
On cash alone, building overtakes the subscription at 5 seats.
Money you would actually spend
Time you would spend
—
What you would spend
What we assumed
The verdict above measures whether you could build it. This one is only about money.
Runnable build prompt
Build a minimal self-hosted conversion-focused form service using Next.js (React) for the admin UI, a PostgreSQL database, Node.js/Express for the API, and a small embeddable JS widget. In scope: form schema CRUD, templates, embeddable widget supporting single- and multi-step forms, draft/save-progress, storing full and partial responses, webhook delivery with retry logic, basic response list and simple analytics (submission counts, drop-off by step), Google Sheets webhook integration, email validation via a third-party API, and feature-flagged A/B toggles. Out of scope: built-in lead-enrichment crawlers, enterprise CRM deep integrations, a managed conversion playbook, and a paid onboarding service. Require: input validation, server-side sanitization, idempotent webhook delivery, monitoring/logging, automated tests (unit + end-to-end for form submission flow), and a Docker-based deployment manifest.
How we checked
How the score was reached
- Build verdict base78
- An open-source build was found+5
- 5 cited sources+3
- Price verified on pricing page+3
- 3/3 assessment runs agreed+4
- Evidence score93
The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time - so the same evidence always produces the same number.
How scoring works →Cited sources · 5
Every page the run actually retrieved.
- official productReform.app — product landing
- official pricingReform.app — pricing
- official docsReform.app — features
- open sourceLimeSurvey/LimeSurvey
- open sourceheyform/heyform
Integrity checks
What held up, and what did not.
