Websites and hosting decision
Reafolio
A competent developer can reproduce the core portfolio, video listing, WhatsApp lead capture, and basic CRM using available open-source projects; keeping parity with the commercial polish and advanced analytics would be the main work left.
Visit website↗$9.08/mo
$109/yr
Read off the official pricing page.
$100one-off60 h to build
$0/mo6 h/mo upkeep
On cash alone, building overtakes the subscription at 1 seat.
Open-source builds that already do this
Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need - the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship. All Reafolio alternatives, with the arithmetic →
What a replacement has to do
- Create a profile and listings, upload property videos, share a single portfolio link, capture leads (WhatsApp) and manage them in a simple CRM with analytics.
What it still won’t have
- Polished UI/UX and bespoke 3D theme polish
- Built-in advanced SEO automations (Search Console, sitemap generation tuned)
- Hosted reliability, CDN-optimized video streaming and large-file handling
- Team and permission workflows at scale (if Elite-level)
- Commercial support, uptime guarantees, and incremental product polish
What remains hard
- Product polish and ongoing maintenance
First-year cost
Keep paying
Paying is—cheaper in year one.
On cash alone, building overtakes the subscription at 1 seat.
Money you would actually spend
Time you would spend
—
What you would spend
What we assumed
The verdict above measures whether you could build it. This one is only about money.
Runnable build prompt
Build a self-hosted Rails app (Ruby on Rails 7, Postgres, ActiveStorage with S3-compatible object storage, Sidekiq, and Tailwind CSS) that provides: 1) user auth and a public agent profile with a single shareable portfolio URL; 2) listing CRUD supporting video uploads (store originals to S3 and generate thumbnails); 3) custom domain connection via CNAME with automated Let's Encrypt SSL; 4) lead capture via tracked WhatsApp click links and a simple Kanban pipeline to assign leads to listings; 5) lightweight analytics (page/listing view counts and a dashboard). Out of scope: multi-tenant billing system, advanced team permissions, full enterprise analytics, and video CDN transcoding. Include input validation, error handling, background jobs for uploads, automated tests (unit and request specs), Docker dev/prod compose files, and deployment docs for a small VPS or Docker host.
How we checked
How the score was reached
- Partly verdict base52
- An open-source build was found+5
- 3 cited sources+3
- Price verified on pricing page+3
- Evidence score63
The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time - so the same evidence always produces the same number.
How scoring works →Cited sources · 3
Every page the run actually retrieved.
- official productReafolio — Real Estate Portfolio (product)
- official pricingReafolio — Pricing
- open sourcewebstudio-is/webstudio
Integrity checks
What held up, and what did not.
