Security and privacy decision
Incogni
A capable developer can build a limited self-hosted opt-out runner (dozens of sites) using existing open-source projects, but reproducing Incogni's scale, continuous broker discovery, and verified removal volume is impractical for a lone developer.
Visit website↗$7.99/mo
$96/yr
Read off the official pricing page.
$50one-off30 h to build
$50/mo8 h/mo upkeep
On cash alone, building overtakes the subscription at 7 seats.
Open-source builds that already do this
Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need - the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship. All Incogni alternatives, with the arithmetic →
What a replacement has to do
- Scan people-search/data-broker sites for a profile, submit opt-out/removal requests (forms/emails/DMCA), track request status and retry on schedule, store progress and send user reports.
What it still won’t have
- Breadth and scale of coverage (Incogni: 420+ brokers / 2,420+ sites)
- Ongoing site research and frequent additions of new brokers
- Deloitte-verified removal volume and independent verification
- 24/7 live support and money-back guarantee handled by vendor
What remains hard
- Infrastructure at scale
245M+ data removal requests completed, thanks to our automated service and privacy experts.
First-year cost
Keep paying
Paying is—cheaper in year one.
On cash alone, building overtakes the subscription at 7 seats.
Money you would actually spend
Time you would spend
—
What you would spend
What we assumed
The verdict above measures whether you could build it. This one is only about money.
Runnable build prompt
Build a self-hosted data-broker opt-out runner using Python (FastAPI) + Postgres + Redis for scheduling. Scope: scrape and match person profiles on a configurable list of 30 people-search/data-broker sites, generate and submit opt-out requests (form POSTs, scripted logins, and templated emails), record request status and retries, run recurring re-scans on a schedule, and provide a minimal React dashboard showing profiles, request history, and exportable monthly reports. Out of scope: attempting coverage parity with Incogni's 420+ brokers, enterprise Ironwall features, legal representation, and live phone support. Include error handling, retries, logging, and unit/integration tests for crawler, submitter, scheduler, and API endpoints.
How we checked
How the score was reached
- Partly verdict base52
- An open-source build was found+5
- 4 cited sources+3
- Price verified on pricing page+3
- 3/3 assessment runs agreed+4
- Hard moats found in the evidence-3
- Evidence score64
The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time - so the same evidence always produces the same number.
How scoring works →Cited sources · 4
Every page the run actually retrieved.
- official productIncogni home
- official pricingIncogni pricing
- official docsAutomated data removal feature page
- open sourceauto-identity-remove (prior art)
Integrity checks
What held up, and what did not.
