Security and privacy decision

Incogni

A capable developer can build a limited self-hosted opt-out runner (dozens of sites) using existing open-source projects, but reproducing Incogni's scale, continuous broker discovery, and verified removal volume is impractical for a lone developer.

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Subscription$7.99/month ✓ verified
Initial build30 hours
Monthly upkeep8 hours + $50
Evidence3/3 runs agree

Open-source builds that already do this

Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need — the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship.

What a replacement has to do

  • Scan people-search/data-broker sites for a profile, submit opt-out/removal requests (forms/emails/DMCA), track request status and retry on schedule, store progress and send user reports.

What it still won’t have

  • Breadth and scale of coverage (Incogni: 420+ brokers / 2,420+ sites)
  • Ongoing site research and frequent additions of new brokers
  • Deloitte-verified removal volume and independent verification
  • 24/7 live support and money-back guarantee handled by vendor

What remains hard

  • Infrastructure at scale245M+ data removal requests completed, thanks to our automated service and privacy experts.
Read the build prompt

First-year cost

Keep paying

Paying ischeaper in year one.

On cash alone, building overtakes the subscription at 7 seats.

Paid seatsseats

Money you would actually spend

Keep paying

Subscription price × seats × 12

Build it

AI build APIs + hosting

Time you would spend

What you would spend

What we assumed

The verdict above measures whether you could build it. This one is only about money.

Runnable build prompt

Not run yet
Build a self-hosted data-broker opt-out runner using Python (FastAPI) + Postgres + Redis for scheduling. Scope: scrape and match person profiles on a configurable list of 30 people-search/data-broker sites, generate and submit opt-out requests (form POSTs, scripted logins, and templated emails), record request status and retries, run recurring re-scans on a schedule, and provide a minimal React dashboard showing profiles, request history, and exportable monthly reports. Out of scope: attempting coverage parity with Incogni's 420+ brokers, enterprise Ironwall features, legal representation, and live phone support. Include error handling, retries, logging, and unit/integration tests for crawler, submitter, scheduler, and API endpoints.
How we checked4 sources · 3/3 runs agreed · evidence score 64

How the score was reached

  • Partly verdict base52
  • An open-source build was found+5
  • 4 cited sources+3
  • Price verified on pricing page+3
  • 3/3 assessment runs agreed+4
  • Hard moats found in the evidence-3
  • Evidence score64

The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time — so the same evidence always produces the same number.

How scoring works →

Cited sources · 4

Every page the run actually retrieved.

Integrity checks

What held up, and what did not.

✓ Price read off the page✓ 3 independent runs, one answer✓ Citations limited to fetched pages! 1 moat quoted from the page