Websites and hosting decision

Format

A single developer can build a basic portfolio site generator and host it, but reproducing Format’s full product (themes catalogue, proofing/workflow features, hosted media scale, and customer support) is larger and better kept paid unless you only need a narrow self-hosted workflow.

Visit website
Subscription$14/month ✓ verified
Initial build30 hours
Monthly upkeep6 hours + $8
Evidence3/3 runs agree

Open-source builds that already do this

Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need — the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship.

What a replacement has to do

  • Allow a creator to upload images, arrange them into themed galleries using templates, publish a responsive portfolio site on a custom domain, and optionally sell digital products.

What it still won’t have

  • Polished theme catalogue and design editor (Flex Block)
  • Integrated client-proofing, contracts, and file-transfer workflow
  • Built-in hosted video minutes and large media handling
  • Professional customer support and Format Experts service
  • Out-of-the-box SEO tooling, mobile app, and email hosting add-ons

What remains hard

  • Product polish and ongoing maintenance
Read the build prompt

First-year cost

Keep paying

Paying ischeaper in year one.

On cash alone, building overtakes the subscription at 1 seat.

Paid seatsseats

Money you would actually spend

Keep paying

Subscription price × seats × 12

Build it

AI build APIs + hosting

Time you would spend

What you would spend

What we assumed

The verdict above measures whether you could build it. This one is only about money.

Runnable build prompt

Not run yet
Build a minimal hosted portfolio-builder using Next.js for the admin and site, a Node/Express API, Postgres (or SQLite) for metadata, and AWS S3 + CloudFront for image storage. Include: user auth for one creator, image upload with server-side thumbnail generation, gallery CRUD, a small theme system with two responsive templates, custom domain setup instructions and automated Let's Encrypt HTTPS, Stripe-based digital-download checkout, and deployable Terraform/CloudFormation scripts for infrastructure. Out of scope: multi-tenant billing portal, in-depth proofing workflows, native mobile apps. Include error handling, input validation, and unit/integration tests for the API.
How we checked5 sources · 3/3 runs agreed · evidence score 67

How the score was reached

  • Partly verdict base52
  • An open-source build was found+5
  • 5 cited sources+3
  • Price verified on pricing page+3
  • 3/3 assessment runs agreed+4
  • Evidence score67

The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time — so the same evidence always produces the same number.

How scoring works →

Cited sources · 5

Every page the run actually retrieved.

Integrity checks

What held up, and what did not.

✓ Price read off the page✓ 3 independent runs, one answer✓ Citations limited to fetched pages! 1 moat recorded