Websites and hosting decision

Format

A single developer can build a basic portfolio site generator and host it, but reproducing Format’s full product (themes catalogue, proofing/workflow features, hosted media scale, and customer support) is larger and better kept paid unless you only need a narrow self-hosted workflow.

Visit website
You pay

$14/mo

$168/yr

Read off the official pricing page.

You’d pay instead

$50one-off30 h to build

$8/mo6 h/mo upkeep

On cash alone, building overtakes the subscription at 1 seat.

Open-source builds that already do this

Every project below is open source and already does this job today. Fork one, self-host it, or take the parts you need - the build prompt further down assumes an empty file, and this is the shortcut past that. Licences differ; check the one on each card before you ship. All Format alternatives, with the arithmetic →

What a replacement has to do

  • Allow a creator to upload images, arrange them into themed galleries using templates, publish a responsive portfolio site on a custom domain, and optionally sell digital products.

What it still won’t have

  • Polished theme catalogue and design editor (Flex Block)
  • Integrated client-proofing, contracts, and file-transfer workflow
  • Built-in hosted video minutes and large media handling
  • Professional customer support and Format Experts service
  • Out-of-the-box SEO tooling, mobile app, and email hosting add-ons

What remains hard

  • Product polish and ongoing maintenance
Read the build prompt

First-year cost

Keep paying

Paying is—cheaper in year one.

On cash alone, building overtakes the subscription at 1 seat.

Paid seatsseats

Money you would actually spend

Keep paying
—

Subscription price × seats × 12

Build it
—

AI build —APIs + hosting —

Time you would spend

—

—

What you would spend

What we assumed

The verdict above measures whether you could build it. This one is only about money.

Runnable build prompt

Not run yet
Build a minimal hosted portfolio-builder using Next.js for the admin and site, a Node/Express API, Postgres (or SQLite) for metadata, and AWS S3 + CloudFront for image storage. Include: user auth for one creator, image upload with server-side thumbnail generation, gallery CRUD, a small theme system with two responsive templates, custom domain setup instructions and automated Let's Encrypt HTTPS, Stripe-based digital-download checkout, and deployable Terraform/CloudFormation scripts for infrastructure. Out of scope: multi-tenant billing portal, in-depth proofing workflows, native mobile apps. Include error handling, input validation, and unit/integration tests for the API.
How we checked5 sources · 3/3 runs agreed · evidence score 67

How the score was reached

  • Partly verdict base52
  • An open-source build was found+5
  • 5 cited sources+3
  • Price verified on pricing page+3
  • 3/3 assessment runs agreed+4
  • Evidence score67

The base comes from the verdict. Everything under it is a check that either happened or did not, and each one is a fact frozen in this record rather than a judgement made at render time - so the same evidence always produces the same number.

How scoring works →

Cited sources · 5

Every page the run actually retrieved.

Integrity checks

What held up, and what did not.

✓ Price read off the page✓ 3 independent runs, one answer✓ Citations limited to fetched pages! 1 moat recorded