Automation and integrations
Wawp alternatives
2 open-source projects that already do this job. Free to use - not free to run, which is what the numbers on the right are for.
The projects
mautic/mautic★10,305 GitHub starslicence unclearOpen source marketing automation platform for campaign building, email, and multi-channel workflows.Open on GitHub ↗Mailtrain-org/mailtrain★5,743 GitHub starsGPL-3.0 licenceSelf-hosted newsletter and email marketing application with list management and campaigns.Open on GitHub ↗
What you give up either way
- Polished, production-ready WordPress admin UI and UX polish
- Official multi-country WhatsApp Business onboarding and bundled connections
- Built-in analytics dashboard and aggregated ROI metrics
- Out-of-the-box anti-fraud features and prebuilt verification flows
- Vendor support, updates, and tested cross-version WordPress compatibility
An open-source project doing the core job proves a replacement is possible. It does not prove it matches Wawp, and it does not prove anyone has run it for a month. How we decide.